Paul Benson is adding a trio of Engel & Völkers shops to his impressive portfolio of 28 offices across California, Nevada and Utah. The German-founded luxury brand is opening three new Northern California offices, giving it eight new shops and more than 80 agents in Northern California in this year alone.
Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why you know best from New York City luxury specialist Arlene Reed.
Although it’s smart to have a retirement plan, it’s even smarter to have a transition or backup plan in case you have to leave the business earlier than you anticipated. Take the quiz to find out if you're ready to exit when the time comes.
This is a true story. Armed with hours of HGTV and a screwdriver, a homeowner named Gina set out to fix and flip real estate. But she soon discovered what any savvy investor knows: it takes more than 60 minutes minus commercials to successfully renovate and sell property for profit.
Every real estate agent thinks about how to brand themselves to stand out from the competition. When it comes to teams, team leaders have to work to balance their own brand with the brands of their team members.
In today’s luxury real estate landscape, providing service to local clients takes a global perspective. For Robin and Jeremy Stein of The Stein Team, this meant responding to the reality that even if their clients were based in New York, they were interested in properties around the world.
Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down.
Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been eyeing can wait for another day.